Executive Summary
Our in-depth economic and consumer analysis enabled a multinational insurance company to make a well-informed strategic assessment of entering the Egyptian insurance market. By delivering granular forecasts, scenario modelling, and regional insights, we provided the client with a robust foundation for investment planning.
Client Background
The client is a leading multinational insurance provider exploring growth opportunities in emerging markets. With a focus on long-term demand potential, they sought rigorous, data-driven insight to evaluate the viability of expanding into Egypt.
Challenge
Egypt’s dynamic but complex economic and political landscape posed a challenge to the client’s market entry evaluation. They required a clear understanding of the macroeconomic environment, consumer trends, and insurance demand drivers—both current and forecasted—over the next decade.
Solution
We delivered a comprehensive analysis of Egypt’s political, demographic, and economic outlook. Drawing on a thorough literature review, we developed panel regression models to forecast national and regional demand for key insurance products. The models incorporated base case and alternative scenarios to capture potential market volatility. Our research included detailed segmentation of household spending trends and projected income growth to pinpoint future demand across different consumer groups. Deliverables included a detailed PowerPoint deck for the client’s internal team, a high-level Board summary, and an interactive Excel model with an accompanying methodological guide for in-house scenario testing.
Detailed Results
The client used our analysis to confidently shape their Egypt strategy, supported by a clear understanding of demand potential, market structure, and long-term economic trends. Our insights served as a critical input into board-level decision-making on market entry.
