Executive Summary
Our modelling of current and future AI adoption by UK businesses provided the Department for Culture, Media & Sport (DCMS) with a critical evidence base to guide AI policy development. The published report offers clear, data-driven insights into market potential, adoption barriers, and policy considerations—supporting decision-making for government, regulators, investors, and the AI sector.
Client Background
DCMS is a UK government department responsible for cultural and digital policy. As artificial intelligence becomes increasingly integral to the UK economy, DCMS sought robust analysis to understand how UK businesses are using AI and where policy can support future adoption.
Challenge
With fragmented and inconsistent data on AI adoption, DCMS required a comprehensive, quantitative view of current trends and future potential. They also needed to identify challenges facing businesses and determine how policy might support AI uptake across industries.
Solution
We conducted a broad literature review, analysed official statistics and previous surveys, consulted with DCMS experts, and designed a bespoke business survey to gather new insights. These findings were used to build a custom spreadsheet model, quantifying current and projected AI demand across UK businesses. The final deliverable was a written Word-format report with clear text and chart-based analysis, which DCMS published on GOV.UK to support public policy engagement.
Detailed Results
The report served as a foundation for DCMS’s AI policy strategy, offering an authoritative view of the AI landscape in UK business. It highlighted areas of opportunity, revealed key adoption barriers, and informed wider stakeholder discussions across government and industry.
